Maximize Returns & Mitigate Risks with Premier Digital Marketing Due Diligence
Fluent in Private Equity, Obsessed with Marketing, and Driven by Metrics.
Your Competitive Edge in Marketing Due Diligence
Better Than "The Big Guys"
Standard audits only scratch the surface when evaluating eCommerce and B2C SaaS companies. Our white-glove digital marketing due diligence dives deep into a company's marketing and growth potential. With over 7 years of experience, we offer an insider’s perspective that goes beyond typical analysis from big firms like Bain, BCG, or McKinsey. We’re not just analysts—we're marketing practitioners and business operators who help you understand the real-world impact on revenue and EBITDA growth potential, giving you an unfair advantage in your investment decisions.
Key Highlights:
- Deep Industry Expertise: Specialists in eCommerce and B2C SaaS with a rich background in paid media, LTV, customer retention, and conversion rate optimization.
- Actionable Insights: We provide not just data but insights that you can use to gauge upside growth potential and validate the investment thesis.
- Tailored Reports: Our reports provide you with the precise information your investment committee needs to make informed decisions.
Our Services
Comprehensive Digital Marketing Due Diligence Tailored for Investment Success
We provide a full spectrum of digital marketing audits and evaluations, ensuring every aspect of the company’s marketing strategy is analyzed and benchmarked.
- Competitor Marketing Analysis: Evaluate how competitors in the market are executing strategies and how they might affect your investment.
- Benchmarking KPIs Industry: Understand how the company's marketing performance compares to competitors and industry benchmarks.
- Paid Media & Paid Search Analysis: Review of existing paid ad strategies, ROI, and room for optimization.
- Conversion Rate Audit: Identify gaps and opportunities to improve conversion rates across all digital channels.
- LTV & Customer Retention: Analyze customer lifetime value and retention rates to assess long-term profitability.
- Customer Demographics: Detailed overview of the customer base, including segmentation and behavior.
- SWOT Analysis of Marketing Channels: Strengths, Weaknesses, Opportunities, and Threats analysis across all marketing channels.
- Growth Projection Validation: We assess the realism of growth projections and identify potential for scaling.
"Each report is meticulously crafted to reveal the business's marketing health and growth potential. We aim to de-risk your investment, ensure fair value, and give you confidence in achieving projected growth."
— Colin McGuire, CEO of Boomn
Trusted By Investors
Our process ensures that no stone is left unturned, giving you confidence in your investment decisions. We’ve provided digital marketing due diligence for companies we’ve acquired ourselves and for private equity firms, family offices, and venture capital firms offering venture debt. Our specialized focus on eCommerce and B2C SaaS means we understand the nuances of these industries and how to assess their true value.
Who We Work With:
- Private Equity Firms
- Family Offices
- Venture Capital Firms
- M&A Advisors
Our clients rely on us for thorough, insightful, and actionable due diligence that guides successful acquisitions.
Why Us?
The White-Glove Service Difference
Unlike large consulting firms, we offer a more robust and insightful report on digital marketing because we're digital marketing experts, not just analysts with finance degrees and MBAs. We understand what the analytics mean in real-world applications and provide reports that are both detailed and easy for investment committees to digest.
Benefits of Working with Us:
- Industry-Leading Expertise: 7+ years of experience in growth marketing.
- Custom Reports: Every report is tailored to your specific needs and goals.
- Cost-Effective: We offer more value at less cost than larger consulting firms.
Ready to Discover the Full Potential of Your Investment?
Don’t leave any potential upside on the table. Engage with us to get the insights you need to make informed, confident investment decisions.
Book Intro CallIn today’s fast-paced eCommerce and digital landscape, digital marketing due diligence is critical for evaluating a company’s true investment growth potential. Standard audits miss key insights into customer acquisition, retention, and scalability. Our eCommerce M&A expertise ensures you fully understand a company’s marketing health before making a decision. We specialize in B2C SaaS marketing audits, revealing gaps in conversion rates, customer lifetime value, and paid media performance. Working with us means deeper insights and actionable strategies. We bring real-world knowledge from years of running successful campaigns, not just theoretical analysis. For private equity due diligence, we give you confidence that your investment can meet projections and grow. We tailor each report to highlight key growth drivers and risk factors. By choosing us, you ensure your marketing audit is thorough, insightful, and aligned with your deal's specific needs.