Maximize Returns & Mitigate Risks with Premier Digital Marketing Due Diligence
Fluent in Private Equity, Obsessed with Marketing.
Your Competitive Edge in Marketing Due Diligence
Better Than "The Big Guys"
Standard audits barely skim the surface. We dive deeper, leveraging over 7 years of hands-on expertise to uncover growth potential that big firms like Bain, BCG, and McKinsey often miss. We go beyond analysis—we’re marketing practitioners and operators focused on real-world impacts on revenue and EBITDA, giving you an unmatched edge in your investment decisions.
Key Highlights:
- Deep Industry Expertise: Specialists in eCommerce and B2C SaaS with a rich background in paid media, LTV, customer retention, and conversion rate optimization.
- Actionable Insights: We provide not just data but insights that you can use to gauge upside growth potential and validate the investment thesis.
- Tailored Reports: Our reports provide you with the precise information your investment committee needs to make informed decisions.
Our Services
Comprehensive Digital Marketing Due Diligence Tailored for Investment Success
We provide a full spectrum of digital marketing audits and evaluations, ensuring every aspect of the company’s marketing strategy is analyzed and benchmarked.
- Competitor Marketing Analysis: Evaluate how competitors in the market are executing strategies and how they might affect your investment.
- Benchmarking KPIs Industry: Understand how the company's marketing performance compares to competitors and industry benchmarks.
- Paid Media & Paid Search Analysis: Review of existing paid ad strategies, ROI, and room for optimization.
- Conversion Rate Audit: Identify gaps and opportunities to improve conversion rates across all digital channels.
- LTV & Customer Retention: Analyze customer lifetime value and retention rates to assess long-term profitability.
- Customer Demographics: Detailed overview of the customer base, including segmentation and behavior.
- SWOT Analysis of Marketing Channels: Strengths, Weaknesses, Opportunities, and Threats analysis across all marketing channels.
- Growth Projection Validation: We assess the realism of growth projections and identify potential for scaling.
"Each report is meticulously crafted to reveal the business's marketing health and growth potential. We aim to de-risk your investment, ensure fair value, and give you confidence in achieving projected growth."
— Colin McGuire, CEO of Boomn
Trusted By Investors
Our thorough process leaves no stone unturned, instilling confidence in your investment decisions. With experience in commercial due diligence for private equity, family offices, and venture debt firms, we specialize in eCommerce and B2C SaaS—capturing the true value of these industries.
Who We Work With:
- Private Equity Firms
- Family Offices
- Venture Capital Firms
- M&A Advisors
Our clients rely on us for thorough, insightful, and actionable due diligence that guides successful acquisitions.
Why Us?
The White-Glove Service Difference
Unlike large consulting firms, we offer a more robust and insightful report on digital marketing because we're digital marketing experts, not just analysts with finance degrees and MBAs. We understand what the analytics mean in real-world applications and provide reports that are both detailed and easy for investment committees to digest.
Benefits of Working with Us:
- Industry-Leading Expertise: 7+ years of experience in growth marketing.
- Custom Reports: Every report is tailored to your specific needs and goals.
- Cost-Effective: We offer more value at less cost than larger consulting firms.
Ready to Discover the Full Potential of Your Investment?
Don’t leave any potential upside on the table. Engage with us to get the insights you need to make informed, confident investment decisions.
Book Intro CallIn today’s fast-paced eCommerce and digital landscape, digital marketing due diligence is critical for evaluating a company’s true investment growth potential. Standard audits miss key insights into customer acquisition, retention, and scalability. Our eCommerce M&A expertise ensures you fully understand a company’s marketing health before making a decision. We specialize in B2C SaaS marketing audits, revealing gaps in conversion rates, customer lifetime value, and paid media performance. Working with us means deeper insights and actionable strategies. We bring real-world knowledge from years of running successful campaigns, not just theoretical analysis. For private equity due diligence, we give you confidence that your investment can meet projections and grow. We tailor each report to highlight key growth drivers and risk factors. By choosing us, you ensure your marketing audit is thorough, insightful, and aligned with your deal's specific needs.